This is called the Google+ project because Google wants users to know the platform is going to be constantly evolving –
it is not a finished product. We’ll be sure to keep you in the loop as more features are introduced and existing features
G+ is all about engagement. It has the potential to widely spread content and be a major driver of traffic to other websites.
Google's search engine already serves that role, and Google+ undoubtedly will enhance it. G+ has become one of the top
10 referrers of traffic to TechCrunch, a top technology blog, in a matter of days.
One of the main G+ features lets users categorize their connections into “circles” — such as business contacts, friends and
family — and share different information with each circle, as in real life. Facebook attempted to do this with lists, but the
process there is time-consuming and burdensome. G+ circles are easier to create and use. Unlike Facebook, you don't
have to accept all "friends" into one large network and share information that at times may be irrelevant to many of them.
You also can create niche circles for specific purposes — a "Media" circle to connect with the press, for instance, or an
"Industry" circle to share information that will help establish your organization's reputation as a thought leader in your
Google is an information engine, and the "sparks" feature extends that mission to G+. Sparks make it easy for people to
find interesting information to share with their circles. Sparks also filter information, providing you relevant content
about your interests. Its location within G+ and its ease of sharing encourages users to share information with relevant
circles. An example may be an organization, such as DAG, using sparks to find new information on G+ and then starting
a conversation about how that news affects our team, clients and industry.
The "hangouts" feature of G+ allows you to video chat with up to 10 people at once. Unlike Facebook’s new video chat
feature, which requires you to initiate a call, G+ lets you tell specific people (or entire circles) you are "hanging out" and
invite them to join you for a face-to-face chat. Hangouts also foster group video chats, and therefore collaboration.
G+ is not ready for businesses and organizations — yet. Google says it will have pages ready later this year and is actively
discouraging brands from creating profiles before then. But you can get ahead of the curve by adding a +1 button to your
website and applying to be a part of the Google+ for businesses pilot program. You also can encourage representatives
from your organization to create G+ profiles in order to start the conversation about your brand.